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Are your sales letters to prospective customers all about you and not about them? It’s important that your  letter captures the prospective customers’ needs and interests,  which will help your business connect with the reader and win them over.

In this episode of “The Little Big Show,” small business expert Denise O’Berry shares a sales letter that breaks one of the main rules of sales letters — and explains what you need to do instead.

A Bad Sales Letter Sample To Help You Do Better

AllBusiness.com presents The Little Big Show, a video series from small business expert Denise O’Berry. Watch Denise’s show each week to learn bite-sized tips that can make a big difference in your business bottom line.

Watch the previous episode:
Safeguard Your Cash with Proper Business Controls

About Denise O'Berry

Denise O’Berry is a small business expert who’s been helping small business owners take action to build sustainable businesses since 1996. Denise has worked with hundreds of small business owners over the years and continues to be inspired by their enthusiasm and ability to overcome huge obstacles. You can connect with Denise at her website at www.DeniseOBerry.com, follow her on Twitter @deniseoberry, or connect on Google+.

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