A few years ago I stumbled upon a study that tried to prove the significant difference between visual and textual information. According to this study, visual information — when presented clearly — trumped textual information by tenfold, and uncovered that 90 percent of all information we remember was based on visual impact.
While this theory sounds absolutely groundbreaking, the reality is that the world around us has always been infused with visual information.
Not everyone may be familiar with the term infographic since it is rather new; you may come across it disguised in fancy words like “data visualization” or “information design.” Here are examples of different types of popular infographics:
What Are Infographics?
According to Wikipedia, infographics are “graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.”
Simply put, it means taking data, organizing it, and making it visually digestible by converting it into graphs, charts, maps, and visual stories. Without having to read large amounts of text, the viewer can easily process the information that is being shared and is given the chance to explore a topic in a highly engaging way.