Web design trends come and go every year, and it’s important for designers and business owners to keep up with them in order to stay up-to-date and avoid having an outdated website. Although minor trends pop up for what seems like every month, we’ll only talk about major trends in this article: simplicity, storytelling, and responsive design.
You would think the meaning of simplicity is pretty obvious, but many people are probably thinking of the wrong idea. I’m not saying that websites need to be simple or plain, but they need to follow best usability practices in order to make the user experience as seamless as possible.
Simplicity means to avoid cluttering your website or adding useless information that your users do not need. Just because you think something needs to be on your website doesn’t mean it actually does. This is where you can do split testing to reach a decisive conclusion rather than one driven by your personal opinions and bias.
Remember, websites serve an important purpose for your customers. They are the true users of your website and you need to accommodate their needs, not yours.
With regard to the word simplicity in context with design, it also refers to minimalism design. Getting your message across without the need to have excessive design elements just for the hell of it. I always say it’s better to have a completely white Web page with just clean type and superb product images than a Web page that seems like it was over-designed for the sake of design.
Design is about telling the message effectively, not about looking pretty, albeit the latter ends up being the side effect of it in many cases.
A few examples of websites that have used simplicity well: