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Offering a free consulting service can be a smart way to grow your customer base and build your business; however, it can sometimes take a little work to convince customers that they need your help. Learn how to successfully sell this kind of service by using specific wording that appeals to a prospect’s emotions.

In this episode of “The Little Big Show,” small business expert Denise O’Berry shares the story, problems, and solutions of a consultant who ran her business using this “free” model.

How to Sell Free Consulting Services to Improve Cash Flow

AllBusiness.com presents The Little Big Show, a video series from small business expert Denise O’Berry. Watch Denise’s show each week to learn bite-sized tips that can make a big difference in your business bottom line.

Watch the previous episode:
Are You Damaging Your Business Reputation With Your Online Comments?

About Denise O'Berry

Denise O’Berry is a small business expert who’s been helping small business owners take action to build sustainable businesses since 1996. Denise has worked with hundreds of small business owners over the years and continues to be inspired by their enthusiasm and ability to overcome huge obstacles. You can connect with Denise at her website at www.DeniseOBerry.com, follow her on Twitter @deniseoberry, or connect on Google+.