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Google I/O logo

Google I/O began on Wednesday, June 25, marking the seventh annual conference at the Moscone Center in San Francisco, Calif. The search engine giant uses the event to launch and promote its latest technology. Developers are able to sign up for software development kits (SDKs) at the show, and this year 5,000 eager participants were present.

During the two-day conference, Google set the tech world alight with several impressive new devices and design overhauls, all hinting at the future for businesses and the public alike. It’s a busy time for Google as this week also saw the launch of the divisive Google Glass, the wearable computer that received a beta run earlier in the year. Google will be eager to make Glass a success, and what is clear is the company is on a quest toward making technology seamless with modern life. Here’s how they intend to do it.

Key Google I/O Announcements


Google I/O logo

This year’s Google I/O was dominated by announcements involving Android. There were some intriguing developments from Google that hint at their business plan for the coming years. Here’s the lowdown on the key software and devices.

Android L and Material Design

Android L was, arguably, the biggest announcement of the show. A new theme has been used (which has been called Material Design), and there are major performance updates. There’s a new emphasis on advanced video games, improved battery life, a new style of notifications, and new identity options for security.

Google explained it this way: “[Material Design] uses tactile surfaces, bold graphic design, and fluid motion to create beautiful, intuitive experiences.” You can watch an official video here.

Android Wear

Android Wear is part of the potentially revolutionary smartwatch technology. If done correctly, this could be international hit with tremendous implications for businesses across the world. Although the technology won’t be as time consuming as smartphones, the “glanceable” nature of smartwatches will make for instanteous updates, which is in keeping with Google’s seamless take on technology.

Their site states, “Android Wear organizes your information, suggests what you need, and shows it to you before you even ask. Get messages from your friends, appointment notifications, and weather updates at a glance.” Most of its functions will be voice activated. For a look into what could be a future hit, visit the Android Wear site.

Android Auto

Android Auto will unite a smartphone owner with a compatible car. It’s a connected-car platform, and it will be voice operated: navigation, voice commands, and calls will come up on a car’s dashboard. There will be plenty of developers eager to develop for this; SDKs are now available, and a huge range of familiar car brands have already signed up. For full details visit here.

As Google state, “Android Auto automatically brings you useful information, and organizes it into simple cards that appear just when they’re needed.” Notable features include maps, music selection, voice controls, and an array of apps.

Android TV

Chromecast launched last year, allowing gadget fans to cast music and streaming videos from the Internet to their TV. Android TV takes things a step further by combining live television, Android apps, and Google Play into one interactive experience.

Google has partnered up with Sony and Sharp for compatible TV sets; think of it as a rival for the likes of Netflix.

Gmail API

This is a free to use API (application programming interface) for Gmail which improves on the service. Up until now, Gmail could only be used in a browser or official app. Gmail API allows the thousands of apps out there to have access to Gmail (with permission), opening up new possibilities. This basically means your smartphone/computer apps will be able to work more effectively from now. This also means app developers will be able to utilise Gmail API for customers’ benefit in the future.

It was launched in its beta phase on the June 25. If you’d like to have a look at more details, head over to Google Developers.

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About Alex Morris

Alex Morris is a Copywriter and Social Media Manager for the award winning Soap Media. He has also worked as an SEO Executive and Digital Marketer for a leading small business in the UK, and has been a business writer and blogger since completing a Masters Journalism degree in 2007. He spends his spare time developing a satirical blog whilst working on a debut novel.

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