We all want our children to become confident, intrepid, and imaginative little men and women. We want them to follow their dreams, take chances, and understand they don’t always have to color within the lines. These lessons aren’t necessarily taught in the classroom, but can be learned during their earliest entrepreneurial pursuits.
A summer business can be the perfect breeding ground to help your child’s confidence and entrepreneurial spirit take flight. It encourages creativity, while also teaching some very practical skills like balance sheets and marketing. And today’s kids aren’t just sitting by the lemonade stand either. They’re busy building an organic lemonade empire, or creating an app that lets you know where the best lemonade stands are on a given afternoon.
If your child shows an interest in starting a business this summer, here are a few ways to help make that experience (if not the business itself) a success:
Let Them Follow Their Passions
My husband and I try to instill in our children that they need to be passionate about what they do. We discuss the things they like and how they can turn that into a business concept. As entrepreneurs ourselves, we wholeheartedly believe that if you do something you love, you never really have to work a day in your life. That’s one of the most important lessons I’d like to pass down to my kids.
If your child doesn’t have a specific enterprise idea in mind, have them make a list of their favorite hobbies and activities. If they love pets, maybe they’re ready for a dog-walking or pet-sitting business. Maybe they want to sell jewelry on Etsy or resell vintage items they find at garage sales. One of my favorite entrepreneurs, Zappos founder Tony Hsieh, got his start as a worm farmer at the age of nine.
As parents, we need to stay open-minded about their ideas. Hsieh’s very supportive parents made the two-hour trip to buy a box of mud that was supposed to contain 100 worms! It’s far better to help our kids pursue their own idea (provided it’s safe and legal!), than impose our own ideas on them. After all, you want them to enjoy the process and not lose interest by the beginning of July.
Make a Plan
A good business plan is at the core of any startup. While your child doesn’t need to put together a fancy PowerPoint to pitch to a VC, you do want to teach the importance of planning. Have them create a list of all the equipment and supplies they need to launch their business. For example, if they’re starting a cupcake business, what ingredients do they need? How will they package their cupcakes? If it’s a babysitting business, they might want to take a CPR or first aid course. How much time do they think the business will take and how will they balance it with their other activities?
In addition, have them write down their goals ahead of time. How much money can they make? What else do they want to achieve in the business? It will be a great exercise to revisit these goals at the end of the summer.
Be Their Investor
Once your child has created the plan, you’ll need to give them the money they need to launch. Their business plan should itemize all the necessary upfront costs, so you’ll know exactly how much you’ll need to spend. If possible, you can stipulate that you’ll fund a certain level, provided they also contribute with their birthday money, allowance, or other savings. You can even create a mock investor meeting where they pitch their idea, and then write up a short contract on the funding agreement.