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While content is still king, the content-based marketing movement hasn’t been going anywhere fast. However, few individuals can pinpoint exactly how to create engaging content that appeals to a consumer and gets them to act. Web content creation continues to range from social media posts to blogs and articles to whitepapers. However, the recipe for engaging web content is still highly debatable. There are many frustrated bloggers out there trying to find that perfect recipe, but one particular blogger took things a step further. He decided to figure out variables that contribute to user engagement when reading a blog post and developed a formula for successful content creation.

How One Guy with a Computer Grew His Blog to Over 50K Unique Hits Per Month

iStock_000014645589_ExtraSmallNoah Kagan found it difficult to make his blog posts stand out among the crowd. In January 2013, his blog had a measly 30 visitors per day. He read advice from self-proclaimed “blogging gurus” that didn’t help at all. Today, his blog is one of the top 100 business blogs and attracts over 50,000 targeted visitors every month. The number of targeted visitors is rising, and Kagan is still a little bitter about subpar advice from bloggers that claimed to know it all, or at least everything except how to drive targeted traffic to a blog.

Kagan used a more scientific approach to take his blog to places he never thought it could go before. Instead of guessing what engaging content might be, he followed three simple steps for content creation.

  1. Find Successful Content

The is Web full of content, some of which is more successful than others. Instead of taking a gamble, find successful Web content that users already like. Read the content, read the comments, and read the criticisms.

  1. Find a Way to Make Successful Content Better

Read what users have to say about the topic or the specific piece of content. Loyal blog readers might almost unanimously hate one post, or one aspect of a post. Conversely, readers might want to learn more about a specific part of successful content. Add information that readers want to read, and take out the stuff they hate. Go on message boards and chat rooms. Online content readers are exactly where you would expect them to be—online.

  1. Promote Content Directly to an Interested Audience

Don’t be shy about promoting your blog or website. Chat with others online and share ideas. Self-promotion is often associated with spam so make sure to only recommend your content to others that have expressed a clear interest in it. Connect with a relevant and engaged audience rather than an audience that has zero interest in the content you’re trying to promote.

Have All of the Right Elements in Place

Content creation doesn’t have to be a gamble, and content creation doesn’t have to be completely subjective. Standing out from the millions of other sites and blogs that have similar content from yours does not have to involve extensive trial and error.

Instead of hoping for successful content, learn from a frustrated business blogger. Set up a system like the one above that will create quality content every single time instead of hoping that you hit the mark more often than not. This relatively simple method worked for Kagan. It could easily work for you.

About Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies (now Add This), Marentis developed one of the most widely adopted venture-backed Web 2.0 content distribution technology platforms in the world.

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