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Susan Payton
Areas of Expertise: Marketing & Communications
Website: http://www.eggmarketingpr.com
Susan Payton is the President of Egg Marketing & Communications, an Internet marketing firm specializing in marketing communications, copywriting and blog posts for the software industry. She’s written three books: DIY Press Releases: Your Guide to Becoming Your Own PR Consultant, 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and has blogged for several sites, including The Marketing Eggspert Blog, as well as CorpNet, Small Business Trends, Chamber of Commerce, and ScheduleBase. Follow her on Twitter @eggmarketing.
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Big or Small, Customer Loyalty Is Key for Your Brand’s Success
A happy customer is one that will bring you business again and again, and...
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Should You Let Your Kids Help With Your Social Media Marketing?
Your kids are already Snapchatting, Instagramming, and Tweeting like pros, so you're considering letting...
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Potato and Egg Breakfast Burrito
Is Your Marketing Like a Breakfast Burrito? Why It Should Be
Marketing, if done correctly, is the perfect combination of multiple strategies and techniques—much like...
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business fight
Juggling, Commitment Issues, and Growth: What’s Your Micropreneur Struggle?
Sometimes I'm so busy focused on my own small business that I don't know...
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From the Journalist’s Mouth: 5 Things You’re Doing Wrong With Press Releases
Find out exactly what journalists think of press releases. Good, bad, indifferent?
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Customer Experience Lessons From a Michelin-Starred French Restaurant
You don't have to be a Michelin-starred restaurant to deliver the best customer experience....
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4 Qualities of Dogs That You Also Want in Your Customers
If our customers were more like our dogs in the following four ways, we'd...
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starting road
10 Signs You Might Not Be Ready to Start a Business
You've got an idea and now you want to start a business. But is...
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5 Brand Experience Lessons from a Brazilian Churrascaria
The brand experience that a customer has will make or break your business. Here...
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5 Reasons to Write a Book This Year
Is this the year you write a book to establish yourself as an expert?...
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9 Reasons You Should Never, Ever Start a Business
Starting your own business is a major life decision and not something to be...
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New Year's Resolution
5 New Year’s Resolutions Every Micropreneur Should Make
I know what you're thinking: oh, jeez, not another resolutions post, I'm so over...
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3 Ways Technology Makes You Less Productive
When technology keeps us from getting work done, that's when it's time to unplug.
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4 Easy Ways to Brand Yourself as an Industry Expert
To brand your business, you need to brand yourself. Here's how to use your...
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Thank you message in the sky.
6 Ways to Thank Yourself as a Micropreneur
It's that time of year to give thanks to others. But this year, I'd...
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Crossed lightsabers.
7 Jedi Mind Tricks to Working From Home Successfully
Working from home is fraught with distractions. Use these powerful Jedi mind tricks (and...
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invest to energy concept
Do You Really Invest in Yourself as an Entrepreneur?
Do you find your professional development to be the last thing you invest in?...
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7 Web Tools to Make You Look Smarter Than You Are
I’ve gotten really good at finding Web tools that make it look like I...
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businessman bouncing off spring
How to Motivate Yourself to Get Sh#% Done!
Sometimes we just need strategies to help keep us on track. Here are my...
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Worried looking businessman
5 Things Micropreneurs Worry About (and How Not to Worry)
As I've said before, micropreneurs have a different set of worries than small business...
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Running Your Business Solo? Don’t Waste Your Time On These 7 Tasks
If you’re running a small business all by yourself, you’ve likely become a master...
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levar burton
5 Marketing Secrets Reading Rainbow Used to Secure $1 Million+ in 11 Hours
Reading Rainbow, that childhood favorite program from the 1980s, proved to be Kickstarter's new...
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self employment concept
Are You Ready for a Freelancer?
Getting extra help gives you more time and energy to focus on those tasks...
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small toy businessman
How Small Is Your Small Business? You Might Be a Micropreneur Like Me
I was a solo business owner trying to identify with companies that had to...
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5 Tips to Researching the Best Business Services Online
If you want to know where to eat dinner, you go online to find...
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How Your Customers Benefit from You Running a Home-Based Business
Running a home-based business has obvious benefits for you, but it also has benefits...
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Beach vacation
Should You Take a Working Vacation?
Not every business is one that can be shuttered for a week while you...
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How Much Energy Do You REALLY Put Toward Making Your Customers Happy?
Making customers happy is essential if you want to grow your business. And it...
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Find New Customers by Guest Blogging
Guest blogging is an effective means of educating your audience on the solution you...
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How to Use Content Marketing to Talk to Your Target Audience
Using content marketing to speak to your target niche is an effective way to...
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Proud businesswoman
10 Things You’re Too Busy to Think About for Your Business (But Should)
When it comes to avoiding or ignoring important business decisions like the ones in...
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Setting Your Business Resolutions for the New Year
Think New Year's Resolutions are just for your personal life? Think again. I started...
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5 Ways to Ensure GREAT Customers Don’t Slip Through the Cracks
If you’re like me, gaining new clients is one of your biggest challenges. So...
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SEO Search
5 Reasons Smart Marketers Aren’t Sweating Google’s New Limitations
While Google may be putting blinders on content marketers, the smart ones are continuing...
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10 Cost-Effective Ideas to Market Your Business Online
Marketing online is extremely affordable and often even free. Here are 10 ideas you...
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rolled up newspapers
3 Reasons You Can’t Ignore Press Releases as Part of Your Marketing Strategy
It seems like Google is slapping down every marketing technique professionals like me have...
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