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John Jantsch
Areas of Expertise: Marketing
John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. John is a marketing consultant, speaker and best selling author of Duct Tape Marketing, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
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18 Free and Low-Cost Web Tools for Everyday Productivity
Technology can be a great catalyst for increasing productivity, but you must continually monitor...
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Why I Think Rainmaker Is the Future of Websites
Rainmaker is jumping in and filling the void for businesses that want and need...
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How to Get Paid for Everything You Do
Too often, new entrepreneurs and business owners give away too much for free. But...
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The Power of Renewable Referrals
John Jantsch of Duct Tape Marketing interviews the co-authors of Renewable Referrals, an insightful...
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Why Ello Really Matters
By now you’ve probably heard rumblings about a new social network called Ello, which...
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Referrals Customers
Begin with a Referral in Mind
A referral is the result of a job well done, exceeded expectations, and delivering...
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Begin with the Customer Experience in Mind
When bringing a product or service to market it's important to consider the customer...
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5 Questions You Should Ask Every Customer
Constantly seeking feedback from your customers is a great way to learn how to...
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When Does a Customer Actually Become a Customer?
For most businesses, a customer becomes a customer when they buy a product, sign...
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Cross the line
7 Steps to Creating a Winning Coaching, Consulting, or Service Business
Many people are launching their own coaching, consulting, or service business. Duct Tape Marketing's...
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The Best Way to Sell a Service Is . . .
I've been selling a service for many years, and I can tell you that...
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Why Teaching Is Such a Sexy Way to Sell
Everyone knows that today you must educate if you want to build trust. But,...
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5 Tools to Make Your Email Smarter, Faster, Better
Despite the attempts of well-meaning app makers and social networks, email is not dead....
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Direction Solutions
The Future of Marketing Is Organizing Behavior
Today, marketing is about guiding a journey that the buyer wants to take rather...
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5 Essential Elements of a Useful Social Media Plan
To create the proper context for social media inside your overall marketing plan, Duct...
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How to Get Sales and Marketing on the Same Page
Duct Tape Marketing's John Jantsch shares five activities that should be at the forefront...
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How to Social Surround Your Customers and Prospects
You can better serve your customers and attract new ones when you use social...
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7 Stages of the Content Hourglass
Content marketing is hot right now, but it is important to view content production...
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The Cycle of Strategy
Strategy is more circular than most people view it. Duct Tape Marketing's John Jantsch...
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13 Questions That Will Lead You To Your Perfect Marketing Strategy
How comprehensive is your marketing strategy? Duct Tape Marketing's John Jantsch shares 13 important...
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Content as an Essential Strategy
Duct Tape Marketing's John Jantsch explains why you must commit to content production as...
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Why Networking with Bloggers Is an Essential Marketing Tactic
As blogging continues to expand and content marketing becomes a foundational element of marketing...
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transform your marketing
All You Really Need to Know About Marketing
When it comes to marketing, there are only a handful of things that actually...
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How to Honor Your Most Important Relationships
Real relationships take work -- that’s the bottom line. Duct Tape Marketing's John Jantsch...
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7 Stages of a Successful Consulting System
Viewing every aspect of your work through the lens of a system makes you...
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marketing effectiveness
Why Outbound Marketing Has Never Been More Effective
The rallying cry of inbound and content marketers everywhere is that the days of...
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Referrals Welcome
4 Types of Referral Programs Every Business Needs
While you can’t always control when one friend asks another for a referral, you...
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5 New Realities of SEO
Duct Tape Marketing's John Jantsch shares five realities that website owners and SEO professionals...
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The Secret to Building the Most Profitable Business Possible
Marketers seem to be in a race for sameness and this is what leads...
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5 Tips for Getting More Leads from Speaking
Getting in front of a group of highly targeted, interested prospects and demonstrating that...
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5 Reasons Why Landing Pages Are a Must
Online marketers have used the term “landing page” for many years to describe a...
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retain customers
Keeping Customers Is the New Lead Generation
Customer churn, something that might have been acceptable at some point in your trajectory,...
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How to Turn Your Best Customers Into a Growth Engine
Why not get your best customers to tell you what they need and then...
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Changing the Social Channel
I’ve been asked to speak at three different social media related events over the...
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