Become an AllBusiness Expert! Apply
Brad Shorr
Areas of Expertise: Digital Marketing
Follow:
Website: http://www.straightnorth.com/
Brad Shorr is Director of B2B Marketing for Straight North, an Internet marketing agency in the Chicago area. With in-house, freelance and agency experience, he writes frequently about content marketing, SEO, social media and small business strategy.
scared small business man
The 10 Scariest Things a Customer Can Say to a Small Business
Any one of these statements can haunt a small business for years. The trick:...
See full article
concerned businessman on phone
What to Do When Sales Prospects Say They Are Happy with Their Suppliers
No response to a sales pitch is more indifferent than “That’s nice, but we’re...
See full article
woman shocked by high price
How Should I Handle Customers Who Say My Prices Are Too High?
The most common way for a customer to say no to a deal is...
See full article
dad pulling kids in wagon
What Your Dad Can Teach You About Running a Successful Business
There are thousands of ways to be a great father, and just as many...
See full article
mom banner
What My Mom Taught Me About Running a Successful Business
When looking for ways to make our businesses more successful, what better place to...
See full article
boss yelling at employee
Annoying Habits in the Office: 40 Simple Ways to Eliminate Them
In business as in marriage, it’s the little things that torment us. And while...
See full article
image of employee being erased
How to Get Fired Like a Pro — And Why You Always Should
Leaving an employer on good terms is always in your best interest. Here are...
See full article
cloud over businessman
Are You Losing the Sale Like a Pro? Here’s Why You Must
A sales rep’s emotions always run high when a buyer makes the big decision....
See full article
sugar cubes
10 Ways to Sweeten the Deal for Customers and Win the Sale
Not getting enough sugar from your prospective customers? Here are ideas for sweetening the...
See full article
walking off cliff
10 Hidden Problems That Are Killing Your Business
Is your business dumb, fat, and happy? If so, you probably don’t know it...
See full article
stressed freelancer
3 Questions to Ask Before Launching Your Freelance Career
The allure of freelancing can be tantalizing, but not everyone is suited for this...
See full article
interview
10 Interview Questions Your Job Candidates Should Be Asking You
Evaluating job candidates is tricky business since candidates are prone to tell you what...
See full article
businessmen
3 Important Things Millennials Should Know About Baby Boomers
The business world is in the early stages of a power transfer from the...
See full article
office politics
How Internal Politics Kill Company Websites
Brad Shorr shares an all-too-common scenario in the business world -- how even the...
See full article
businessman running
5 Offbeat Ways to Find Great Sales Reps
Finding a sales superstar is not easy, which is why sales recruiting and training...
See full article
writer
12 Tips for Hiring and Training Writers
Without talented writers, a firm’s content marketing efforts are doomed. But the big problem...
See full article
build website
A Bad Building Process Will Kill Your New Website
When companies begin planning a new website, everyone is brimming with excitement and great...
See full article
football player
Who Needs to Be on Your Website Team
Unlike the coach of a football team, a business owner may not even be...
See full article
web budget
How to Set a Budget for Your New Website
The truism “You get what you pay for” is as true as true can...
See full article
woman thinking
What Is the Purpose of Your Website?
What is the purpose of your company website? If you can’t answer that question...
See full article
unhappy button
10 Ways Companies Screw Up Their Websites
Building a website is like building a house -- both are enormous projects with...
See full article
Couple in the kitchen
Pros and Cons of the Big Home Page Header
Big home page headers can annoy rather than impress visitors. Here are a few...
See full article
Red tunnel
The Danger of SEO Tunnel Vision
When companies spend too much time, attention and money on SEO they may neglect...
See full article
SEO recicle arrows
SEO Simplified for Today’s Web
Strangely, SEO (search engine optimization) is becoming more complicated and simpler at the same...
See full article