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With frequent updates to Google’s algorithms and constant changes to best SEO practices, it’s important to keep an eye on your website performance and give your site a thorough checkup every now and again.

On Mevvy.com, we’ve dedicated a full category to such tools and apps because we believe that keeping your online image spotless is the most important of all tasks in marketing.

Mevvy screenshot

In this article you’ll find a step-by-step guide on how to best conduct these checkups, and how to make the most out of the results you get!

Step 1: Perform a Complete Background Check on Your Own Website

Similar Web screenshot

Step 2: Verify the Proper Performance of Your Website

  • Check whether your website displays correctly in all browsers with BrowserBite.
  • Perform a speed test of your website load time with WebpageTest or APM Cloud Monitor.
  • Get your latest [entity display=”Google” type=”organization” subtype=”company” active=”false” activated=”false” deactivated=”true” key=”google” ticker=”GOOG” exchange=”NASDAQ” natural_id=”fred/company/1821″]Google[/entity] Page Rank with PR Checker.
  • Find out how your website looks on iOS devices with iPadPeek.

Mevvy on iOS

Step 3: Check the Web for Duplicate Content

Step 4: Ask Colleagues and Friends to Participate in a Short Test

  • In order to understand what your website visitors actually see (and remember), set up a test with Clue.

Clue screenshot

Step 5: Analyze Your Strongest and Weakest Backlinks

  • Extract the full list of backlinks with SEO Spyglass, Open Site Explorer, or Backlink Watch.
  • Take note of specific keywords, and find out which page of [entity display=”Google” type=”organization” subtype=”company” active=”false” activated=”false” deactivated=”true” key=”google” ticker=”GOOG” exchange=”NASDAQ” natural_id=”fred/company/1821″]Google[/entity] or Bing results your website appears on for those terms by using ULancer Keyword Tool.

Now that you’ve collected the most vital information about your website performance, it is time to apply the same tools and apps to your biggest competitors’ websites. Go through Step 1 through 4 once again, applying these tools to your competition, and then compare the results.

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About Melanie Haselmayr

Melanie Haselmayr is a startup strategist and founder of Mevvy, a distinct app discovery platform. She tweets via @melihaselmayr and gives personalized app recommendations via @askmevvy. Melanie's personal blog is Refreshingly Transparent and her full profile can be found on her personal website.

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  • http://dogonreviews.com Shelby Foster

    Invaluable information! Thank you very much!