Successful presentations are about much more than your PowerPoint slides. There are some techniques you can employ to greatly improve your next presentation to employees, the senior management team, or even a venture capitalist or other potential investor.
Follow these nine points to make your next presentation pack a real punch.
1. Establish Your Credibility Right Up Front
Lets face it, your audience is more likely to listen to what you have to say if they know you are credible. And it’s not about a lengthy intro with your career highlights.
Instead, whether giving a public presentation or an internal presentation, start your presentation by establishing credibility before you give them information.
You can use a short story about your background related to the topic, share an experience that shaped the presentation or conclusion, or even reveal the legwork or other references that support your information and is directly related to what you are about to tell them.
Make a point about establishing credibility — don’t just hope it happens.
2. Include a Goal Early in the Presentation
If your audience knows the purpose or goal of the presentation from the start, they are more likely to relate what you have to say with that purpose as you present your material. This makes it easier at the end to get the action you want, whether it’s funding, approval to proceed with an initiative, to change their minds, or simply get agreement and understanding.
It will also help you shape your presentation by focusing you on that goal rather than straying from the primary purpose.
3. Use Supporting Material Liberally
Even if you establish your credibility, you also need to establish the credibility of what you say during your presentation. Instead of just presenting the material, accompany it with information that supports it and gives it credibility. You don’t have to include it in your slides, but make sure it is in your speaking notes.
For instance, you can tell a story, give statistics, reference research, or even provide quotes from well-respected figures that support your message.