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Refer A Friend Key

One of the best ways to boost your business is to get referrals from existing customers. Because they already know and trust your brand, your customers can be your best marketing tool. But you’ve still got to develop a solid strategy for your referral marketing campaign.

I posed the question to business owners and marketers: what’s your best tip for referral marketing? Their answers are smart, simple, and easy to execute. See for yourself.

1. Exceed Client’s Expectations

Eddy DeMelo, an SEO and content marketing consultant, offers the simplest of tips: go above and beyond with your customers…then ask for referrals or introductions to others who might benefit from your products or services.

“It’s amazing how many people are willing to make introductions if you just ask,” he says.

Put It Into Action: If you’re already delivering stellar customer experiences, go a step further. Make a list of your top clients who you know love you. Send a personalized email asking if they know anyone else who might benefit from your offerings.

2. Offer Financial Incentives

People are motivated by reward. Play to that in your referral marketing, and you’ll boost sales, says Joe Auer, Founder of Skill Voyage.

“At checkout, for example, a company could offer a discount if the customer shares their purchase with his/her friends on Facebook. Similarly, Groupon did this very well by giving big discounts for each referral a person made via email or social media. Giving financial incentives gives an extra sense of urgency to users and can be really effective when implemented properly.”

Put It Into Action: Determine what your customers want. A discount on their current order? Percent off on the next one? Cash in their account? Test out an incentive plan, then measure results.

3. Get Personal

This tip from Tom Smith of Insights From Analytics is easiest when you have a dozen or so clients, but gets a bit more challenging when you have more clients. He says sending a thoughtful note after a customer has given you a referral can go a long way in getting your customers to tell even more people to buy from you.

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About Brenda Stoltz

Brenda Stoltz is the CEO and founder of Ariad Partners and has over 20 years of experience in helping companies of all size, from Fortune 100 to startup, increase sales and accelerate value. Through Ariad Partners, Brenda provides creative, practical, sales-driven integrated inbound marketing and strategic planning services to software, technology, manufacturing, professional services firms, and other industries. As an educator, Brenda shares her business knowledge locally teaching classes in Marketing, Social Media, and Leadership and Business classes at Northern Virginia Community College. Read her content about inbound marketing on her blog.

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  • http://automanager.com Katherine Tattersfield

    I like the point about personalizing the experience with a token of appreciation. This tip gave me a good idea to include a thank you card with our upcoming prmotion. Thanks!