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In 2008, I was flying to Denver to speak to two CEO groups for Vistage International. It was the week before the Memorial Day weekend and we’d planned to meet our friends, after my work was complete, in Beaver Creek for the long weekend. I had rented a car for Wednesday through the following Monday.

I “grew up” in a global PR firm where the car rental company of choice was Avis. Because I’ve traveled at least once a week for most of my career, I was part of their Princess Platinum club (I made that up—it was whichever club is their highest).

That status traveled with me after I left the PR firm and started my own business, and I kept it because I continued that kind of travel schedule.

I had no reason to leave them and I was treated very well.

Avis on Twitter, but Not Listening

For this trip to Denver, the Vistage speaking coordinator called to see if I could add a day on the front end of the trip to speak to one more group. Not a problem on my end, and we called Avis to have them add to the reservation.

We were told they were out of cars and I’d have to find one for that first day somewhere else.

Politely explaining I was in their Princess Platinum Club, we asked if they could send a car from another location.

The customer service rep said they had a car at another location, but that I would have to “take a cab” to get there.

At this point, it was very early in the world of Twitter, but being an avid user, I went online to see if they had an account there.

Guess what?

They did!

Their Twitter handle is (or was at the time; the account is now suspended) @wetryharder.

So I tweeted:

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About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.


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