Hesitant about finally becoming certified as a minority-owned business? Find comfort in hearing from others who not only took the leap, but found the experience beneficial.
We asked seven members from the Young Entrepreneur Council (YEC) their opinion about the perks of becoming certified:
Q. What is one major benefit to getting certified as a Minority-Owned Business?
Their best answers are below:
1. Having a Sense of Community
Becoming a certified minority-owned business provides you with an entirely new network of people who want to see you succeed. Doors will open with your fellow business owners, large corporations and employee resource groups. We’ve made a ton of valuable contacts and formed business relationships with companies large and small since becoming an LGBTE less than a year ago.
- Carlo Cisco, FoodFan
2. Landing Contracts That Once Seemed Unlikely
I never liked playing the race card with my business and was stubborn about getting certified as a minority-owned business. Then, I learned that companies from major corporations actually go through great measures to do business with certified companies. Some are even legally obligated to. Since joining, I’ve been able to win contracts that I would not have dreamed of competing for.
- Robert De Los Santos, Sky High Party Rentals
3. Opening Up Marketing Opportunities
It can be used as a marketing opportunity, especially if your business is located in an area where minorities live. For example, Hispanic shoppers in Miami might be more likely to consider your business if you’re certified as Hispanic.