The secret to getting more traffic is not search engine optimization nor it is social media — it is content marketing. Only once you start pumping out content can you hope to rank for, and bring traffic through, search engines and share content on social media that will pour people back to your website.
We’ve seen it many times: when people start blogging as a hobby or for business, they struggle to come up with more ideas. If you are struggling with it too, don’t worry because you’re not alone. As a digital marketing agency, we are constantly working on generating new ideas and topics to create editorial calendars for our clients, and we share sharing few tips here.
All of us use Google but things get a lot better when Google suggests more ideas in the search box than what you can imagine. The best part is that this method leads to great insight into what people are searching for in your niche. All you need to do is open your web browser, go to Google.com, and start typing your keyword phrase. As seen in the example below, Google will automatically give you suggestions with popular keyword phrases that are relevant to your niche.
Imagine if you are a Mechanic, how answering these issues through content or video will establish you as an expert in the industry. People will call you as they’ll trust you and believe that you don’t only care about your own product or services but also care about helping and educating people.
When your search is complete, take a look at the related searches section at the bottom of the screen for more suggestions.
If you’re looking for a faster method to generate keyword ideas, check out Soovle.com. Like Google, Soovle provides a list of keyword phrases based on the keyword you type in. The difference is that Soovle provides keyword ideas from several websites all at once:
3. Yahoo Answers
Yahoo Answers is an interesting way to find what questions and problems other people have related to your niche. An example would be going to Yahoo Answers and typing in “content marketing.” Once you hit the “search answers” button, it gives the following results:
For this basic search, there were over 25,000 questions asked that are related to the words “content” and “marketing.” Of course, you can narrow down the search by using quotation marks around your search query.
Some of the questions can be great topics for your content. They’re usually specific to your niche and show you the exact questions a potential client would be asking.
While we’re on the topic of community, forums can be another way to generate content marketing ideas. This can be as simple as finding the right forum for your niche and spending some time there contributing. You might be surprised to see how many different ideas can be generated from a few minutes spent on a forum.
One thing you will typically find on forums is that people ask questions about how to solve their problems. This can be a great way to identify common problems for your niche. You can then write a blog post explaining how to solve the problems and then post a link on the forum to your blog post.
5. News Aggregators (Alltop, Reddit, etc.)
Keeping track of the latest trends can be another way of generating ideas. Sites like Alltop.com provides a list of hot topics in a number of different niches. You can see what’s trending on several different sites at once.
Alltop can be a powerful source of gathering competitive intelligence. Imagine waking up every morning, drinking your coffee (or whatever morning beverage you prefer), and finding the latest updates in your niche. You can then bookmark and share the items you want to comment. Along the way, you can brainstorm topics for your next article.