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business impact

In order to succeed in the business world, you must learn to deliver powerful and effective business presentations. It’s about making an impact that influences your audience, whether you are an entrepreneur pitching investors, a small business owner pitching a product to a retailer or potential customer, a startup presenting a new initiative, or a manager asking for budget or staffing resources.

Here are five principles you must use to create powerful PowerPoint presentations:

1. It’s About You, Not the Slides

Whatever the purpose is for the presentation, it’s about your purpose or message, what you know, your passion, and your delivery. It’s not about what’s written on the slides.

Switch the focus of attention from the slides themselves and onto your message, your expertise, and your grasp of the content — not to mention your ultimate goal for the presentation itself.

You won’t be able to do that if you let the slides themselves dominate the presentation, if you read from your slides, or have so much text on your slides that the audience themselves read the slides instead of listening to you.

2. Let Your PowerPoint Slides Support Your Point, Not Make It

I’ve seen people, including experienced professionals at senior levels, essentially read from their slides when presenting. Or their slides have lots of points but the presenter ignores them and leaves the audience confused about whether to focus on the side or the presenter.

Slides that accompany a presentation shouldn’t be the focus of attention or prop up a poor presenter.

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About Michel Theriault

Michel Theriault is an author, speaker, and consultant focusing on topics relevant to Managers and aspiring Managers in businesses of all sizes who want to get results, get attention, and get ahead. He is the author of Write To Influence (from the Quick Guides for Managers series), Win More Business – Write Better Proposals and Managing Facilities & Real Estate. Write To Influence is currently available as a free download in ebook and audiobook format. As the founder of Success Fuel for Managers, Michel’s work includes training, consulting, seminars, and business-oriented books. Connect with Michel or read his blogs about management and leadership on his site at www.successfuelformanagers.com.

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